The strategy of brand-building is the agenda of action according to which the identity of a brand develops and its assets are increased.
The key idea of a brand, its main visual and verbal attributes are set in, the main target segment of consumers, physical properties and emotional characteristics of a brand are defined. Furthermore, the strategy defines the system of communications of a brand with audience, possible sales channels, as well as a pricing policy and the main directions of the development of a brand.
Creation of new selling ways of goods on the basis of data on the current needs and desires.
Correction of activities area of the company and development of new directions.
Improvement of the product competitiveness and company in general.
Identification of the current problems and shortcomings of business activity.
Strengthening of brand positions in the market and an increase in the degree of trust and commitment to a trademark, creation of a strong emotional and psychological link between a consumer and product.
Building of assets of the company (material and non-material).