Brand strategy

We know how to create a favorable image and reputation of your business.
Plan is a key point. There is one immutable rule in the brand strategy. First you work for your brand and then the brand works for you.

How we work

1
Study
We study a task, we calculate the approximate estimates and we sign the contract.
2
Planning
We select the most effective solutions for the tasks and make specification of the requirements.
3
Implementation
We handle executed work qualitatively on schedule. We coordinate each intermediate stage with the client.
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Brand development strategy

The strategy of brand-building is the agenda of action according to which the identity of a brand develops and its assets are increased.

The key idea of a brand, its main visual and verbal attributes are set in, the main target segment of consumers, physical properties and emotional characteristics of a brand are defined. Furthermore, the strategy defines the system of communications of a brand with audience, possible sales channels, as well as a pricing policy and the main directions of the development of a brand.

What are the advantages of the brand building?

The brand can give the go-ahead for itself if it has the thought-over development strategy:
1

Creation of new selling ways of goods on the basis of data on the current needs and desires.

2

Correction of activities area of the company and development of new directions.

3

Improvement of the product competitiveness and company in general.

4

Identification of the current problems and shortcomings of business activity.

5

Strengthening of brand positions in the market and an increase in the degree of trust and commitment to a trademark, creation of a strong emotional and psychological link between a consumer and product.

6

Building of assets of the company (material and non-material).

One of our work

LorakBikes LTD
+516%
traffic
+89%
sales
LorakBikes LTD
The company Lorak, LTD is the largest manufacturer of bicycles.
purpose
Improve brand awareness, increase sales of Lorak bicycles.
solution
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
result
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
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traffic
52
320
sales
2%
91%
bounce rate
0.64
0.11

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Blog

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Website geography on Google
Google provides a website binding tool for a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.
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