The set of factors can influence on the price of click. First, this is advert itself, namely its quality, indicator of efficiency (CTR). It is necessary for the ad to correspond to enquiry message which the user enters in a search box. It is important that the landing page, which the user gets on after clicks the ad, corresponds to enquiry message and the advert.
It is also necessary to consider competitive activity according to keywords, regions in which you want to show your ad and time of day in which you want to be advertized.
Unique advantage of PPC marketing is that the advertizing networks used for management of the campaigns PPC do not just reward the highest bidders for this advertizing space but reward best quality ads rather (that is those ads which are most popular among users).
Combining PPC advertising campaigns with a conversion page is one of the best ways to achieve a high performance ratio, but only if they work together to achieve a common goal.
All of the above boils down to the following: if the conversion page traffic is of poor quality, the conversion rates will suffer. If your landing page and PPC ad campaign settings don't mix with each other like peanut butter and jam, your funds invested in marketing will be wasted.
Many marketing specialists prefer to use Google AdWords for management of the PPC campaigns. The AdWords platform allows the companies to create ads which appear in the Google search engine and other Google resources.
In Russia, Ukraine, Belarus, Turkey, Kazakhstan, Georgia and a number of other countries Yandex advertising network is a leader in PPC. About 70% of users use Yandex, as well as the most popular sites cooperate with YAN.