A set of factors can influence the price of a click. First, this is an advert itself, namely its quality / indicator of efficiency (CTR). It is necessary for the ad to correspond to the enquiry message, which the user enters in a search box. It is important that the landing page, which the user gets on after they click on the ad, corresponds to the enquiry message and the advert.
It is also necessary to consider the competitive activity according to the keywords, regions in which you want to show your ad, as well as the time of the day at which you want to advertize.
Unique advantage of PPC marketing is that the advertizing networks used for management of the campaigns PPC do not just reward the highest bidders for this advertizing space but rather reward the best quality ads (these are the ads that are most popular among the users).
Combining PPC advertising campaigns with a conversion page is one of the best ways to achieve a high performance ratio, but only if they work together to achieve a common goal.
All of the above boils down to the following: if the conversion page traffic is of poor quality, the conversion rates will suffer. If your landing page and PPC ad campaign settings don't mix with each other like peanut butter and jam, your funds invested in marketing will be wasted.
Many marketing specialists prefer to use Google AdWords for managing PPC campaigns. The AdWords platform allows companies to create ads that appear in the Google search engine and other Google resources.
In Russia, Ukraine, Belarus, Turkey, Kazakhstan, Georgia and a number of other countries. Yandex advertising network is a leader in PPC. About 70% of the users use Yandex and the most popular websites cooperate with YAN.