PPC marketing

PPC marketing - pay-per-click.
PPC - is the click price, the amount that is paid by the advertiser to a contextual system for the click according to the ad made by the user. This is the second most profitable way to attract customers after SEO.

Main advantages of PPC marketing

1
This is primarily an instant increase of traffic
As you launch PPC advertising people, who are ready to buy, start visiting your website.
2
PPC conversion rate is 1.4. times larger than the SEO conversation rate
This is due to more flexible configuration and placement above the search results.
3
PPC increases brand awareness quickly
The first line of search is viewed by everyone, even if you do not click on the ad.
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Pay per click impact factors

A set of factors can influence the price of a click. First, this is an advert itself, namely its quality / indicator of efficiency (CTR). It is necessary for the ad to correspond to the enquiry message, which the user enters in a search box. It is important that the landing page, which the user gets on after they click on the ad, corresponds to the enquiry message and the advert.

It is also necessary to consider the competitive activity according to the keywords, regions in which you want to show your ad, as well as the time of the day at which you want to advertize.

Unique advantage of PPC marketing is that the advertizing networks used for management of the campaigns PPC do not just reward the highest bidders for this advertizing space but rather reward the best quality ads (these are the ads that are most popular among the users).

The most important thing in PPC marketing

Combining PPC advertising campaigns with a conversion page is one of the best ways to achieve a high performance ratio, but only if they work together to achieve a common goal.

All of the above boils down to the following: if the conversion page traffic is of poor quality, the conversion rates will suffer. If your landing page and PPC ad campaign settings don't mix with each other like peanut butter and jam, your funds invested in marketing will be wasted.

Many marketing specialists prefer to use Google AdWords for managing PPC campaigns. The AdWords platform allows companies to create ads that appear in the Google search engine and other Google resources.

In Russia, Ukraine, Belarus, Turkey, Kazakhstan, Georgia and a number of other countries. Yandex advertising network is a leader in PPC. About 70% of the users use Yandex and the most popular websites cooperate with YAN.

One of our work

LorakBikes LTD
+516%
traffic
+89%
sales
LorakBikes LTD
The company Lorak, LTD is the largest manufacturer of bicycles.
purpose
Improve brand awareness, increase sales of Lorak bicycles.
solution
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
result
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
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traffic
52
320
sales
2%
91%
bounce rate
0.64
0.11

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Website geography on Google
Google provides a website binding tool for a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.
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