PPC marketing

PPC marketing - pay-per-click.
PPC - is the click price, the sum which is paid by the advertiser to a contextual system for the click according to the ad made by the user. This is the second most profitable way to attract customers after SEO.

Main advantages of PPC marketing

1
This is primarily an instant burst of traffic
As you launch PPC advertising people, who are ready to buy, start visiting your site.
2
PPC conversion rate is bigger than SEO conversation rate in more than 1.4 times
This is due to more flexible configuration and placement above the search results.
3
PPC increases brand awareness quickly
The first line of search is viewed by everyone, even if you do not click on the ad.
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Pay per click impact factors

The set of factors can influence on the price of click. First, this is advert itself, namely its quality, indicator of efficiency (CTR). It is necessary for the ad to correspond to enquiry message which the user enters in a search box. It is important that the landing page, which the user gets on after clicks the ad, corresponds to enquiry message and the advert.

It is also necessary to consider competitive activity according to keywords, regions in which you want to show your ad and time of day in which you want to be advertized.

Unique advantage of PPC marketing is that the advertizing networks used for management of the campaigns PPC do not just reward the highest bidders for this advertizing space but reward best quality ads rather (that is those ads which are most popular among users).

The most important thing in PPC marketing

Combining PPC advertising campaigns with a conversion page is one of the best ways to achieve a high performance ratio, but only if they work together to achieve a common goal.

All of the above boils down to the following: if the conversion page traffic is of poor quality, the conversion rates will suffer. If your landing page and PPC ad campaign settings don't mix with each other like peanut butter and jam, your funds invested in marketing will be wasted.

Many marketing specialists prefer to use Google AdWords for management of the PPC campaigns. The AdWords platform allows the companies to create ads which appear in the Google search engine and other Google resources.

In Russia, Ukraine, Belarus, Turkey, Kazakhstan, Georgia and a number of other countries Yandex advertising network is a leader in PPC. About 70% of users use Yandex, as well as the most popular sites cooperate with YAN.

One of our work

LorakBikes LTD
+516%
traffic
+89%
sales
LorakBikes LTD
The company Lorak, LTD is largest manufacturer of bicycles.
purpose
Improve brand awareness, increase sales of Lorak bicycles.
solution
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, together with the redesign of the site, the design of bicycles and the logo were finalized.
result
For more than 7 years of cooperation a lot of work on the site and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
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traffic
52
320
sales
2%
91%
bounce rate
0.64
0.11

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Website geography in Google
Google provides the website binding tool to a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.
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