Two-dimensional positioning is based on two main attractive properties of the product. The classic version of the two-dimensional positioning is the positioning in terms of the relation between money and product quality. Here a crucial point is to find the optimal ratio between the price and product quality.
A modern consumer will always notice a violation of this balance: a cheap product cannot be of higher quality than expensive analog products; The strategy of low prices with high quality can not be long-term and means a loss of profits for the company, as well as distrust of the brand.
Multidimensional positioning is based on the allocation of more than two parameters by which the product is compared with analogues. For example, a multidimensional scale for cars, when price, road performance, safety, service, reliability, comfort, prestige and design of a car are distinguished as the main parameters.
As a rule, in this case make up several scales of characteristics. Therethrough comparison with competitors is done. These scales are superimposed on each other and conclusions are drawn regarding the effectiveness of positioning, the fulfilment of plans for creating market perception of the product and the effectiveness of the chosen competitive strategy.
The repositioning strategy is highly efficient due to the professional customization of consumer perception and the usage of current market trends. It carries the idea of a disease prevention in sales processes. A new perception of products leads to loyalty and sales increase.