RTB marketing

RTB (real-time bidding) - technology of a mass purchase of digital advertising through online auctions in real time.
When the webpage loads, the system retrieves user information. RTB shows the most suitable ads according to their interests, topics, regions and other parameters. The user sees only those banners that correspond to the specified parameters of the target audience.

Advantages of RTB marketing

Promptly inform about the special offer or sale.
Increase sales
Coverage of the "hot " segment of the target audience.
Strengthening reputation and brand awareness
Stimulate demand
Personal offer that takes into account the interests of the user.
Average cost
Affordable cost and relatively high ROI

How is the launch of RTB advertising?

For user identification data is used browser cookies, accounts in social networks, mobile platforms, history of search queries..

While the user loads the web page, the RTB system determines the profile and portrait of the client. Automatically starts an auction for the display of a banner among the advertisers.

The announcement with the maximum rate is declared as the winner of the auction. Advertising is shown to the user. The whole procedure is instantaneous and it takes no more than 100-200 milliseconds.

This advertising tool allows you to contact the target group of the users with maximum accuracy. For example, in order to promote expensive products you can order RTB with targeting on Apple devices or set up impressions among those who are often abroad and go online in roaming.

Stages of work


Duration of work: from 3 to 5 days.

Setting up statistics counters

Duration of work: from 4 to 6 hours.

Preparing to launch

Duration of work: from 3 to 15 days.

Technical changes

Duration of work: throughout the period of cooperation.

One of our work

LorakBikes LTD
LorakBikes LTD
The company Lorak, LTD is the largest manufacturer of bicycles.
Improve brand awareness, increase sales of Lorak bicycles.
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
learn more
bounce rate

Start working with us

Our Manager will contact you and our specialists will develop an individual offer (based on your priorities, opportunities and seasonality of demand).
Company name:
*Your name:
Site URL:
*What kind of business do you run?
i’m not a robot
*Fields are required


Blog seo-i.com
Website geography on Google
Google provides a website binding tool for a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.
learn more