For user identification data is used browser cookies, accounts in social networks, mobile platforms, history of search queries..
While the user loads the web page, the RTB system determines the profile and portrait of the client. Automatically starts an auction for the display of a banner among the advertisers.
The announcement with the maximum rate is declared as the winner of the auction. Advertising is shown to the user. The whole procedure is instantaneous and it takes no more than 100-200 milliseconds.
Duration of work: from 3 to 5 days.
Duration of work: from 4 to 6 hours.
Duration of work: from 3 to 15 days.
Duration of work: throughout the period of cooperation.