Advantages of RTB marketing
Promptly inform about the special offer or sale.
Coverage of the "hot " segment of the target audience.
Strengthening reputation and brand awareness
Personal offer that takes into account the interests of the user.
Affordable cost and quite high ROI
How is the launch of RTB advertising?
For user identification data is used browser cookies, accounts in social networks, mobile platforms, history of search queries..
While the user loads the web page, the RTB system determines the profile and portrait of the client. Automatically starts an auction for the display of a banner among the advertisers..
The announcement with the maximum rate is declared the winner of the auction. Advertising is shown to the user. The whole procedure is instantaneous and takes no more than 100-200 milliseconds.
This advertising tool allows you to contact the target group of users with maximum accuracy. For example, to promote expensive products, you can order RTB with targeting on Apple devices or set up impressions among those who are often abroad and go online in roaming.
- Determine the goals of the advertising campaign;
- We analyze your business, competitive environment, website, theme, etc.;
- We develop a promotion strategy and media plan to work in accordance with the budget;
- We define the targeting criteria.
Duration of work: from 3 to 5 days.
Setting up statistics counters
- If you have access — configure, if not, then create and configure new;
- We set up tracking of target actions of users based on the capabilities of the site.
Duration of work: from 4 to 6 hours.
Preparing to launch
- We select keywords based on the client's goals and selected tools;
- Group and cluster keywords based on the selected targeting options;
- We develop advertising materials (ads, banners);
- We coordinate materials with you;
- Create accounts and upload materials to the system;
- Set up advertising campaigns and possible extensions (addresses, additional links, phone numbers, structured descriptions, prices);
- Check each item of the plan before starting (Quality Assurance).
Duration of work: from 3 to 15 days.
- Analyze user behavior;
- Monitor and eliminate ineffective ad tools, keywords, targeting, creatives and advertising platforms;
- We optimize the rates of advertising campaigns that allow you to achieve the desired result at a set cost for impressions/clicks;
- We adjust the promotion strategy, provide a detailed report on the progress and results of advertising;
- Campaign and all the necessary documentation for the project.
Duration of work: throughout the period of cooperation.
One of our work
The company Lorak, LTD is largest manufacturer of bicycles.
Improve brand awareness, increase sales of Lorak bicycles.
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, together with the redesign of the site, the design of bicycles and the logo were finalized.
For more than 7 years of cooperation a lot of work on the site and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
Start working with us
Our Manager will contact you and specialists will develop an individual offer (based on your priorities, opportunities and seasonality of demand).
Website geography in Google
Google provides the website binding tool to a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.