RTB marketing

RTB (real-time bidding) - technology of a mass purchase of digital advertising through online auctions in real time.
When the webpage loads, the system retrieves user information. RTB shows the most suitable ads according to their interests, topics, regions and other parameters. The user sees only those banners that correspond to the specified parameters of the target audience.

Advantages of RTB marketing

1
Informing
Promptly inform about the special offer or sale.
2
Increase sales
Coverage of the "hot " segment of the target audience.
3
Branding
Strengthening reputation and brand awareness
4
Stimulate demand
Personal offer that takes into account the interests of the user.
5
Average cost
Affordable cost and relatively high ROI

How is the launch of RTB advertising?

For user identification data is used browser cookies, accounts in social networks, mobile platforms, history of search queries..

While the user loads the web page, the RTB system determines the profile and portrait of the client. Automatically starts an auction for the display of a banner among the advertisers.

The announcement with the maximum rate is declared as the winner of the auction. Advertising is shown to the user. The whole procedure is instantaneous and it takes no more than 100-200 milliseconds.

This advertising tool allows you to contact the target group of the users with maximum accuracy. For example, in order to promote expensive products you can order RTB with targeting on Apple devices or set up impressions among those who are often abroad and go online in roaming.

Stages of work

Planning

Duration of work: from 3 to 5 days.

Setting up statistics counters

Duration of work: from 4 to 6 hours.

Preparing to launch

Duration of work: from 3 to 15 days.

Technical changes

Duration of work: throughout the period of cooperation.

One of our work

LorakBikes LTD
+516%
traffic
+89%
sales
LorakBikes LTD
The company Lorak, LTD is the largest manufacturer of bicycles.
purpose
Improve brand awareness, increase sales of Lorak bicycles.
solution
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
result
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
learn more
traffic
52
320
sales
2%
91%
bounce rate
0.64
0.11

Start working with us

Our Manager will contact you and our specialists will develop an individual offer (based on your priorities, opportunities and seasonality of demand).
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