Target audience in advertising

The answer to the question: "Who is my client?" makes advertising interesting & effective.
Determining the audience of consumers is necessary for business owners of different levels. This will help to increase the effectiveness of advertising and shorten the way to finding a potential consumer.

Target audience sources

The main sources of the target audience for your website.
1
Search engines
Google, Yandex and others.
2
Offline advertising
TV, outdoor, radio etc.
3
News website
RTB members, ORM articles.
4
Various messengers
WhatsApp, Viber, Telegram.
5
Video hosting
YouTube, Vimeo.

How to determine the target audience of the website

To determine the website’s target audience, follow the list of the following items:

B2B and B2C in building the target audience

Can the target audience of one online store belong simultaneously to the b2b and b2c? Of course, because a beauty store can sell products to private clients and beauty salons.

If your end users are only b2b, then it will be easier for you. The fact is that the b2b segment is more stable, provided there are no crisis periods. Indeed, b2c has proven to be more unstable as the commodity market is annually filled with modern technologies, new developments, improved cosmetics formulas, which entails sharp fluctuations in the demand.

When choosing the buyers for b2c, it is necessary to receive information about new products and trends.

5W Mark Sherrington Technique

To determine the target audience, it is necessary to segment the market using 5 key questions (5W Sherrington):

The results will be the final touch in the process of market segmentation, helping to identify the target audience.

It should be noted that at any stage of the development of an online store, it is advisable to research their target audience as one of the items on the list of high-priority cases.

An inaccurate portrait of the target audience leads to many mistakes in branding and advertising campaigns.

One of our work

LorakBikes LTD
+516%
traffic
+89%
sales
LorakBikes LTD
The company Lorak, LTD is the largest manufacturer of bicycles.
purpose
Improve brand awareness, increase sales of Lorak bicycles.
solution
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
result
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
learn more
traffic
52
320
sales
2%
91%
bounce rate
0.64
0.11

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Google provides a website binding tool for a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.
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