Target audience sources
The main sources of the target audience for your website.
Google, Yandex and others.
TV, outdoor, radio etc.
RTB members, ORM articles.
WhatsApp, Viber, Telegram.
How to determine the target audience of the website
To determine the website’s target audience, follow the list of the following items:
- Baseline characteristics (gender, age, geography);
- Interests that you can find out by searching in social networks and target communities;
- Solvency of potential customers. If you sell VIP tours to exotic countries, then in most cases students, mothers on maternity leave, state employees, etc. cannot make up your target audience;
- Tasks. Everything is simple here: ask a question about what problems your product will help to solve.The answer will help clarify the situation.
B2B and B2C in building the target audience
Can the target audience of one online store belong simultaneously to the b2b and b2c? Of course, because a beauty store can sell products to private clients and beauty salons.
If your end users are only b2b, then it will be easier for you. The fact is that the b2b segment is more stable, provided there are no crisis periods. Indeed, b2c has proven to be more unstable as the commodity market is annually filled with modern technologies, new developments, improved cosmetics formulas, which entails sharp fluctuations in the demand.
When choosing the buyers for b2c, it is necessary to receive information about new products and trends.
5W Mark Sherrington Technique
To determine the target audience, it is necessary to segment the market using 5 key questions (5W Sherrington):
- What? - type of goods;
- Who! - type of consumers;
- Why? - purchase motivation;
- When? - when buyers wish to make purchases;
- Where? - the place of the purchase.
The results will be the final touch in the process of market segmentation, helping to identify the target audience.
It should be noted that at any stage of the development of an online store, it is advisable to research their target audience as one of the items on the list of high-priority cases.
An inaccurate portrait of the target audience leads to many mistakes in branding and advertising campaigns.
One of our work
The company Lorak, LTD is the largest manufacturer of bicycles.
Improve brand awareness, increase sales of Lorak bicycles.
Developed a brand website, brand book, banners for stands at exhibitions. Launched SEO website promotion and SERM advertising. In 2019, in addition to the redesign of the website, the design of bicycles and the logo were finalized.
For more than 7 years of cooperation a substantial amount of work on the website and advertising campaigns was carried out. Sales and site traffic have increased by a factor.
Start working with us
Our Manager will contact you and our specialists will develop an individual offer (based on your priorities, opportunities and seasonality of demand).
Website geography on Google
Google provides a website binding tool for a certain region. In Search Console in the Subsection "Targeting on Languages and the Countries" of the section "Search Traffic" there is a tab “Country” in which it is specified with what country the website is connected.